Interview
Todd Richards
"We went through so much in the nineties. The beginning of having to film video parts, and realizing that it takes an entire season to get a couple of minutes of usable footage. A lot of spinning, jibbing, rails, the Olympics. Snowboarding and snowboarders became a commodity. And now, in the new millennium—the X Games generation—it's cemented itself. It's everywhere. It's cereal-boxed, it's toyed, it's video-gamed, it's just a part of our modern-day culture. Today, you say you're a pro snowboarder to someone, or you're just a snowboarder, and people don't look at you like you're crazy. They don't say, "What's that?" anymore. And it doesn't matter what age bracket you're in either. Everybody's doing it."
← Return to Issue 001