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“We went through so much in the nineties. The beginning of having to film video parts, and realizing that it takes an entire season to get a couple of minutes of usable footage. A lot of spinning, jibbing, rails, the Olympics. Snowboarding and snowboarders became a commodity. And now, in the new millennium—the X Games generation—it’s cemented itself. It’s everywhere. It’s cereal-boxed, it’s toyed, it’s video-gamed, it’s just a part of our modern-day culture. Today, you say you’re a pro snowboarder to someone, or you’re just a snowboarder, and people don’t look at you like you’re crazy. They don’t say, “What’s that?” anymore. And it doesn’t matter what age bracket you’re in either. Everybody’s doing it”—from Eric Blehm’s interview with veteran freestyle king Todd Richards
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